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Top Embracing the 'New' and Advancing with the 'Innovation' Chengdu Motor Show 2024 Kicks Off on August 30th

2024-8-26

The 27th Chengdu Motor Show (CDMS 2024) will be held from August 30 to September 8 at the Western China International Expo City. The show is co-hosted by Chengdu Municipal People’s Government and Automotive Sub-Council, China Council for the Promotion of International Trade, co-supported by Chengdu Expo Bureau, Chengdu Municipal Bureau of Commerce, Administrative Committee of Sichuan Tianfu New Area, and Chengdu Economic and Technological Development Zone Administration Committee, and co-organized by Chengdu Century City Exhibition Group Co., Ltd., Hannover Milano Fairs Shanghai Ltd. and Sichuan Provincial Committee of China Council for the Promotion of International Trade.

CDMS 2024 will be held on August 30th for media, August 31st-September 1st for trade visitors, and September 2nd-8th for the public.

According to data from the Ministry of Public Security, by the end of September 2023, the number of automobiles in Chengdu has exceeded 6.4 million, surpassing Beijing, Shanghai, and Chongqing, to become the top in the country. As the major commodities, automobile consumption has a “domino effect”, leading and driving broader economic activity. The continued increase in automobiles reveals much more -- Chengdu's rising consumer confidence, purchasing capacity, and market potential. At the same time, the heat of the market reflects the vitality of industry development, offering a clear sense of the emerging trends.

This is a high-energy platform for exchanges and discussions in the automotive industry. With the theme of " Tides of Chengdu, Intelligent Future", CDMS 2024 focuses on the three major tracks of internal combustion, electric, and hybrid vehicles. Nearly 130 exhibitors, including those from German, American, French, Japanese, and Korean brands, as well as joint ventures and independent manufacturers, will showcase over 1,600 vehicles. The scale of the exhibition has reached a new high, with the addition of the newly inaugurated Hall 9 alongside the previous 11 halls. The outdoor exhibition area has also been expanded and upgraded, featuring a vast 5,000 square meters automotive technology display zone, with the overall exhibition scale jumping to 220,000 square meters.

Automotive groups are gaining a strong collective momentum 
Relying on the brand philosophy of "Technological innovations for a better life" and nearly two decades of meticulous craftsmanship in manufacturing, BYD has established a significant presence in the new energy vehicle market. At CDMS 2024, BYD will make its debut with a dedicated pavilion, bringing together its full range of passenger vehicles, including BYD’s Dynasty Series, Ocean Series, Yangwang, Fangchengbao, and Denza, presenting a comprehensive display of its technological strength. Highlights include the global premiere of the MC concept car from BYD’s Dynasty series, the debut of the Seal 06GT at the show, as well as other popular models, Advanced Driver Assistance Systems, and DiSus Intelligent Body Control System, and other cool displays.

China’s diverse automotive demands enable traditional automakers to identify their own brand positioning and target audience in the new energy vehicles sector. As the pioneering representatives of domestic automotive brands, Chery Group will make a strong presence in Chengdu with its four major brands: CHERY, EXEED, iCAR, and JETOUR. Great Wall Motors is showcasing its five major brands — POER, HAVAL, ORA, Tank, and Wey — at the exhibition, setting a new record for the largest single-brand booth area by a domestic brand. The unprecedented scale of over 3,500 square meters highlights a strong focus on the new energy vehicle sector across all its brands. Hongqi showcases multiple series, including Guoli, Guoya, Guoyao, Concept Cars, and the E and H Series, at this year's exhibition. With an impressive 1,950 square meters booth, it highlights its status as a high-end Chinese automotive brand and embodies the brand philosophy of "Chinese-style new nobility and exquisiteness.”

In the face of intense competition in the industry, joint venture brands must actively embrace changes to withstand the rigorous test of the market. Ford Motor will also bring a lineup of star products, including the Ford Bronco, Ford Mustang, and Ford Mondeo, presenting them as a powerful group. This showcase aims to meet all the audience's expectations, from powerful performance, control quality, to driving experience.

New energy vehicles are transitioning from "new forces" to "new trends."
With the booming of domestic new energy vehicle brands, new entrants with both strong backgrounds and capabilities continue to emerge in the automotive industry. New automotive forces such as NIO, XPeng, Li Auto, HIMA, Xiaomi, ZEEKR, LYNK&CO, LEAPMOTOR, Jiyue Auto, ARCFOX, AVATR, IM, Hyper, Neta, VOYAH, DEEPAL, and Livan Auto will also engage in fierce competition in technology and innovation.

As its official manufacturing announcement together with high popularity, the "king of buzz" — Xiaomi Auto — will showcase its first production model, the Xiaomi SU7, in its full color range at CDMS 2024. This debut promises to deliver an exceptional driving experience that embodies "man and car in perfect harmony, with a thrilling heart." Under the Harmony Intelligent Mobility Alliance, AITO, STELATO, and LUXEED will stage a "Triple Launch," taking smart driving to a new climax. Among them, the HIMA LUXEED R7 will make its national debut, while the AITO New M7 Pro is scheduled for official release on August 26th. The AVATR 07, the third strategic model developed by the three giants Chang'an, Huawei, and CATL CHN, will make its global debut at this auto show. ZEEKR will present its entire lineup, showcasing an integration of advanced technology and artistic upgrades in a display of innovative thinking. LEAPMOTOR will also make a significant appearance with the C16 and 24 other models from its full range.

Focusing on safety, endurance, and ultra-fast charging, CATL, the global leader in power batteries, will make its debut at CDMS 2024, bringing the latest and most advanced battery technologies and innovative products to showcase a comprehensive display of the robust supply chain ecosystem they have built across various stages. XPeng’s subsidiary, XPeng AEROHT, the largest flying car company in Asia, will also make an appearance at the show, showcasing their latest achievements in low-altitude driving. Combining smart automotive technology with modern aerospace technology, XPeng AEROHT will conduct live flight demonstrations, offering attendees an exceptional flying experience and presenting products and solutions for future urban three-dimensional transportation. 

BAIC MOTOR will unveil the 2024 New BJ40 Magic Core Electric Drive Edition, showcasing a comprehensive renewal of the brand’s image, product lineup, and technological system. The first new car crafted by Volkswagen Anhui -- the ID. UNYX -- will be showcased at CDMS 2024. As Volkswagen's first intelligent electric coupe SUV, this model will further expand the ID. family lineup in China.

Traditional luxury car brands maintain their market heat
Traditional automakers continue to accumulate experience and technological advantages in intelligent and electric technologies. Leveraging their mature manufacturing and service systems, they consistently earn consumers' trust and support, which demonstrates strong market competitiveness. In response to changing market patterns, traditional luxury brands remain strong and are showing great potential.

Luxury brands such as Mercedes-Benz, BMW, and FAW Audi are each exhibiting at this auto show with booth spaces exceeding 3,000 square meters. Among them, Mercedes-Benz will showcase its entire range of brand models. The all-new Mercedes-AMG EQE 53 4MATIC+ SUV is about to make a dazzling debut, alongside the new Mercedes-AMG G 63 and the new Mercedes-Benz G 500, which will also make their first showcase. Additionally, the new GLC plug-in hybrid SUV and the new CLE coupe are among the models that are worth looking forward to. On the first day of the show, BMW Group will bring 13 new models from its BMW and MINI brands to CDMS 2024, setting a new record for the largest number of BMW new cars ever exhibited at CDMS. The all-new BMW X3L will make its global debut, while the all-new BMW M5 will have its China premiere. As the first high-performance hybrid sedan in the M brand lineup, the BMW M5’s first step into electrification not only elevates the brand’s commitment to "pure driving pleasure" to a new dimension but also aligns with the demands of the new era.

Luxury brands such as Lincoln, Lexus, Jaguar Land Rover, Volvo, Cadillac, Genesis, and Infiniti will also be presented at the exhibition. The new Lincoln Aviator, the flagship model of the Lincoln brand, will make its debut as an “on-land private jet." With its refreshed design, advanced technology, and cutting-edge intelligent driving features, the new Lincoln Aviator will surpass its competitors in the segment and set a new benchmark for luxury. General Motors' high-end import car and lifestyle platform, the Durant Guild, will make its debut at CDMS 2024. It will offer automotive enthusiasts who are passionate about brand genes and connotations the most iconic models, the purest product concepts, a unique brand perspective, and a distinctive lifestyle.

Making its debut at CDMS 2024 with a leader’s presence, the Hongqi Golden Sunflower, the most dazzling jewel in the Hongqi brand’s crown, will take the spotlight from the very start. As China's only ultra-luxury automotive brand, Hongqi Golden Sunflower integrates millennia of Chinese civilization with the brand’s top-notch technology and craftsmanship into its driving experience. With its premier product lineup, it delivers a visual spectacle that embodies the grand hospitality of a great nation.

Ultra-luxury brands such as Rolls-Royce, Lamborghini, Porsche, Bentley and Lotus and other ultra-luxury car brands will gather in Hall 16, showcasing the exceptional luxury and performance with their rich historical background. The all-new, long-durance, pure electric Porsche Macan will make its global debut. Continuing the brand's track-inspired philosophy, the new pure electric Macan features a rich configurations, a sporty chassis, and pure sports car DNA, offering users with more compelling product choices.

Trendy new scenarios are continuously creating fresh driving experiences
In addition to the abundant displays of new products and technologies on-site, the “2024 China Automotive Pioneer Thinking Symposium” will kick off on the first day of the show with the theme “Striking the Flows”. The symposium will invite senior executives from brands such as Chery, Dongfeng, GAC New Energy, GHAC, and Chang’an. The number of participating car companies and the symposium’s industry influence will reach a new peak, marking the most influential edition in the history.

As the “barometer for the prime time of commerce”, CDMS 2024 ignites the consumers' enthusiasm and boosts the market confidence on the occasion. To continue rewarding the audience, the organizing committee launches car purchase lotteries: all on-site car buyers can participate in the lottery with their purchase order from the day, with a chance to win up to RMB 49,999 in cash.

At the same time, this show will feature a variety of activities, including interactive exhibitions, test drives, automotive experiences, cross-sector integration, and nighttime live streaming.
The organizing committee will also feature various activity areas to unlock more diverse and personalized lifestyle scenarios, aiming to create the most trendy automotive event of the year.

Additionally, this exhibition actively explores new pathways for “exhibition-city integration”, aiming to boost urban consumption and upgrade economic landscape.

From joint ventures to independent brands, traditional to cutting-edge, and new energy to intelligent technology -- each transformation represents a burst of “new power”. Under new opportunities, how will Chengdu's industry adapt and potentially seize the initiative to "overtake the curve"? From August 30th to September 8th, welcome to CDMS 2024 to find the answers.